• Fully disclose all material facts of which they have knowledge which could affect the transfer of an ownership interest or the price being offered.
• Avoid exaggeration, misrepresentation or concealment of pertinent facts relating to a business transaction.
• Obtain terms and conditions of agreements in writing
• Advise customers to seek their own professional guidance from attorneys, accountants and other specialists.

On a practical note, brokers help buyers to find and buy the right business by

• Matching buyer qualifications to appropriate companies
• Maintaining inventories of multiple opportunities
• Keeping objectivity in a highly emotional process
• Assisting buyers in choosing a financial structure that will lead to success.